Newspaper Ad

For this project we made newspaper ads for a travel agency company. We were given freedom when I it came to subject of the ad campaign and design with the limitation of size and greyscale format of a newspaper.

To prepare to embark on this project I looked for examples of print ads in greyscale to see how to handle the format. I got the gist and moved to brainstorming quickly. I think best with lists so I made lists with doodle to get my thoughts straight and come up with some plans I like.

For my thumbnails I drew a better attempt at my favorite designs from the brainstorming step and one I came up with while making the thumbnails. I liked them all but I really liked the little demon for the "Hells Hotels" and the dynamisms of the space themed design.

I took the two designs I liked and make a version with the colored markers and while I think the space one turned out better, I think the Hell design had more potential and was a better idea.

For my final Hand comp I learned I am not good at drawing large. I have never had to and this turned out worse than my intermediate and to 3 times as long to do. I disliked more than I liked it and if this was professional work I would skip this step for more time to perfect my digital design.

I then went to work on making a digital version of my design. In working digitally I love the instant and constant iteration that isn't afforded to the format. I almost found it hard to stop print and mark due to the want to just fly through the iterative steps. This step is when you can see the most change and can see what shapes the final.

Once I had a final completed design I made a presentation version and a composite image with printers marks and slugs. I think it looks good and am proud of the final work.